About Ruby Rise Collective
Ruby Rise Collective was built around one simple idea:
The best work happens when you bring the right experts together for the right project.
With over 20 years working across media, events, and brand strategy, I built a network of top-tier producers, editors, writers, marketers, and event strategists. Instead of building a traditional agency with fixed overhead, I created a flexible consulting model.
I lead each engagement personally — shaping the strategy, managing the client relationship, and assembling a custom team based on your specific needs.
Our Model
We are not a large agency.
We are not a random freelancer marketplace.
We are a curated consulting collective.
You work directly with me as your strategic lead. Behind the scenes, I bring in proven specialists I trust — people I’ve worked with for years — to execute at a high level.
This allows:
- Better margins for clients
- Faster execution
- Higher-quality output
- Flexible budgets
- Scalable teams
Our Approach
We focus on three things:
Clarity
What are you trying to say?
Credibility
Does it position you as a leader?
Revenue Alignment
Does it support growth?
If it doesn’t drive business impact, we don’t recommend it.
I’m Alison Rubino
Founder of Ruby Rise Collective.
Ruby Rise Collective was founded by Alison Rubino, a seasoned media and events strategist with a career built at the intersection of storytelling, revenue, and live experience.
Alison has spent decades helping B2B brands grow through strategic partnerships, media sponsorships, content, and event-driven programs that connect with the right audiences and deliver real business value. Her experience includes leadership and consulting work with some of the most recognized organizations in media, events, and technology, including Ziff Davis, UBM TechWeb, IDG, Informa, GigaOm, The Linux Foundation, Zonda, and George P Johnson, as well as earlier roles with Xerox and Philips Healthcare.
Across every chapter of her career, Alison has built a reputation for sharp thinking, strong relationships, and a style that blends strategic clarity with warmth, humor, and real-world execution. She has advised startups, supported fundraising efforts, developed media and sponsorship programs, and helped organizations translate ideas into momentum and revenue growth.
Ruby Rise Collective grew from that experience — and from Alison’s belief that clients deserve senior-level thinking without unnecessary complexity. She leads every engagement personally, guiding strategy and managing the relationship from start to finish, then bringing in trusted experts from her network of producers, writers, editors, marketers, and strategists as needed.
The model is intentionally lean, collaborative, and tailored. No bloated agency structure. No extra layers. Just the right people, focused on the right work, at the right time.
Alison’s approach is grounded in clarity, quality, and partnership. She cares deeply about helping brands articulate their value, strengthen their presence, and show up with confidence and purpose. For clients, that means getting both a strategic advisor who sees the big picture and a team that knows how to bring it to life.
At its core, Ruby Rise Collective is built on a simple idea: great work happens when smart strategy, trusted relationships, and thoughtful execution come together.
Ready to build smarter?
Tell us what you’re working on — event, launch, thought leadership initiative, or revenue strategy — and we’ll design a custom approach.